direct mail

How to Design a Successful Direct Mail Campaign

No matter what business you’re in, the metrics of success are ever changing. For example, Twitter didn’t exist twenty years ago. Now it’s an important aspect of business networking and communication. Online commerce has changed the way people do business in so many ways, and new technologies are constantly emerging. But there are some things […]

mailing list

Why Does the Quality of a Mailing List Matter?

Have you ever looked in your mailbox, found a piece of promotional or “direct” mail, and simply tossed it away without giving it another thought? Of course you have – most of us have probably done this in the recent past. There’s so much information coming at us all the time, especially through smart phones […]

IMG_50141

How Often Do People Actually Read Direct Mail?

There’s a widespread belief that most people view direct mail as nothing more than “junk” mail. In some cases, of course, this is true. Campaigns are considered successful when a relatively small percentage of households engage with the mailing, and it’s assumed that many people will simply through it away. But how often do people […]

mailing

How to Maximize Your Mailing List Potential

When it comes to mail marketing, there are several components to what makes a successful campaign. What information are you distributing? How are your presenting your product? How often are you reaching out? At the end of the day, though, none of these things matter if your information isn’t reaching the right people. Choosing who […]

mailbox

The Difference Between Email and Direct Mail Campaigns

In many different businesses and industries, we’re seeing a “retrograde” trend toward more old fashioned ways of doing things. Just look at vinyl records. Ten years ago, you would have laughed at someone for holding onto those old records, let alone actually using a turntable to play music at home. Today, vinyl is once again […]

direct mail benefits

Three Unique Benefits of Direct Mail Marketing

Businesses today, whether small or large, are constantly fighting to make their voices heard. Digital marketing has swept across the majority of global industries. It’s easy and fast. It’s instantaneous, can be easily tracked (at least in theory), and it offers a virtually endless reach (again, in theory). The problem is, everybody has jumped on […]