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3 Things a Disreputable Printing Company Might Say

When you look to a professional printer and/or direct mail marketing expert, you’re not looking for drama. You want dependable, professional results that have a real impact for your business. And yet, there are companies out there who can actually make things more difficult and arduous for their clients, costing time and money in the […]

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What are the Most Common Document Formats for Printing?

When it comes to professional printing, there are tons of acronyms and terms used to keep track of all the different file formats. People who might be involved in a printing project — yet don’t really know much about the terminology — often wonder about the difference between various file formats. Are there times where […]

mailing

How to Maximize Your Mailing List Potential

When it comes to mail marketing, there are several components to what makes a successful campaign. What information are you distributing? How are your presenting your product? How often are you reaching out? At the end of the day, though, none of these things matter if your information isn’t reaching the right people. Choosing who […]

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The Difference Between Email and Direct Mail Campaigns

In many different businesses and industries, we’re seeing a “retrograde” trend toward more old fashioned ways of doing things. Just look at vinyl records. Ten years ago, you would have laughed at someone for holding onto those old records, let alone actually using a turntable to play music at home. Today, vinyl is once again […]

direct mail benefits

Three Unique Benefits of Direct Mail Marketing

Businesses today, whether small or large, are constantly fighting to make their voices heard. Digital marketing has swept across the majority of global industries. It’s easy and fast. It’s instantaneous, can be easily tracked (at least in theory), and it offers a virtually endless reach (again, in theory). The problem is, everybody has jumped on […]

direct mailing

What Can Virtual Marketing Learn from Direct Mail?

For many years, all you heard about was the power of digital marketing. Businesses flocked to SEO specialists, digital advertising firms, and email marketing gurus to give them guidance and help them forge a path to success. But in recent years, businesses have realized that digital advertising and promotions aren’t everything. As the business world […]

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4 Reasons to Hire a Professional Printer

When businesses are offered away to make things run more smoothly—when they are given an opportunity to streamline operations, save money, reduce stress, and look more professional in the process—they will take this opportunity every time. This is obvious. Running a successful business is a question of becoming more efficient and more effective. It’s a […]