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How to Make Your Direct Mail Campaign Stand Out

Even in the digital age, direct mail campaigns are still frequently (and successfully, in many cases) used to promote products/services and garner new client interest. So of the dozens of promotional mail that potential customers get each week, how do you plan to make yours stand out? There are a number of ways to ensure […]

promotional items

5 Promotional Items to Consider for Your Company

So you want to get your company’s name out there in a way that people won’t soon forget? Consider getting some custom printed promotional items. Sure, coffee mugs and pens are classic staples that have lasting appeal, but today there are dozens of other things that professional printers can put your company’s name and logo […]

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3 Things a Disreputable Printing Company Might Say

When you look to a professional printer and/or direct mail marketing expert, you’re not looking for drama. You want dependable, professional results that have a real impact for your business. And yet, there are companies out there who can actually make things more difficult and arduous for their clients, costing time and money in the […]

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What are the Most Common Document Formats for Printing?

When it comes to professional printing, there are tons of acronyms and terms used to keep track of all the different file formats. People who might be involved in a printing project — yet don’t really know much about the terminology — often wonder about the difference between various file formats. Are there times where […]

mailing

How to Maximize Your Mailing List Potential

When it comes to mail marketing, there are several components to what makes a successful campaign. What information are you distributing? How are your presenting your product? How often are you reaching out? At the end of the day, though, none of these things matter if your information isn’t reaching the right people. Choosing who […]

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The Difference Between Email and Direct Mail Campaigns

In many different businesses and industries, we’re seeing a “retrograde” trend toward more old fashioned ways of doing things. Just look at vinyl records. Ten years ago, you would have laughed at someone for holding onto those old records, let alone actually using a turntable to play music at home. Today, vinyl is once again […]