13 of the Most Creative Promotional Products of All Time

Marketing and promotion is an important part of any business that needs to grow and reach as many customers as possible. As a business owner, you need to find good marketing and advertising strategies that really work. This is the only way that you can build a successful brand that disrupts the industry you are … Read more

Should Business Cards be Glossy or Matte?

glossy or matte business card

Since uncoated paper usually has a porous feature, the coating fills in the pores and minimizes the ink absorbed into the paper during printing. The resulting paper is not only durable but also has brighter and richer colors. During the coating process, matte paper requires less and does not need a lot of polishing like … Read more

What Products Make For Great Direct Mail Response?

Conceptual hand writing showing Direct Mail Advertising

Together with coupons, a letter comes bearing a personalized message thanking the customer for their continued loyalty and call to action so that they keep buying from them. Coupons are a sure way that customers will respond since they feel appreciated and valued. Postcards Sending postcards is another great hack of invoking a response from … Read more

What are The Average Open and Read Rates for Direct Mail?

Hand holding envelope with arrows around

According to Data and Marketing Association, 90 percent of direct mail gets opened and read compared to using electronic mail. It is easy for consumers to ignore promotional emails because they send and receive many emails each day. This makes it difficult to distinguish your message from other competitors because they are considered to be … Read more

How Effective is Direct Mail in Marketing?

Urgent Notice Mail Critical Important Information Message Mailbox

This is quite good compared to other marketing methods like email and social media where messages remain unopened and are seen as spam. For direct mails, your message has to be seen and touched before a customer makes a decision. Additionally, opening direct mails has no risk compared to emails, which could lead to hacking … Read more

What Are The Different Types of Custom Labels?

custom labels created by designer

Custom labels can be designed in a variety of materials, shapes, designs, and colors to suit the needs of different cosmetic and personal care products such as lipsticks, eye shadow, shampoo, nail polish, and soap. Custom Food and Beverage Labels Labels often serve as the initial point of contact between the consumer and the product … Read more