Choosing Paper Stock

‎The paper you choose for your packaging is the first to be touched and seen. It’s more like the gesture made prior to verbal communication. Despite this, most individuals are only interested in design and words for their print jobs. They will spend hours choosing colors and fonts, and then select their paper as an afterthought. This is a lost opportunity because a good paper will make your message more serious, valuable, and credible. To make an informed choice, you need to understand two concepts that are simple yet powerful, which are weight and finish. This article explains how they affect your print job.