Print vs Digital: When Your NJ Business Needs Both
I sat across from Maria at her small Newark bakery, watching her flip through both her Instagram analytics and a stack of newly printed flyers.
“I was told print marketing was dead,” she confessed, “but these neighborhood mailers brought in twice the foot traffic as my Facebook campaign last month.”
Her story isn’t unusual among Garden State entrepreneurs who’ve discovered what marketing consultants are increasingly confirming: the digital-versus-print debate misses the point entirely.