It only takes a few seconds to make a good first impression, and potential customers can either have a positive or negative reaction to the color scheme of your advertisement. It is always a good idea to use execution cues when designing your print ads because higher value colors elicit greater feelings of excitement and satisfaction. Consumers tend to notice color before looking at what you want them to see. Whether you have been in business for quite some time or you are just starting out as a small business owner, the color you choose for your promotional campaigns and advertisements influences consumer feelings about the products and services offered by your company. In this article, we will be discussing how the color scheme of your advertisement influences customer acquisition.
- It Grabs Customer Attention
The color scheme of your advertisement can grab a customer’s attention within the first few seconds if the colors used can distinguish your ad from other competitors who are promoting a similar product or service. In order to select the right color, you need to have a psychological understanding of how each hue and shade affects your visual design. It is important to bear in mind that there is no ideal color scheme for a specific group of people or the general audience. What is known is that the decision-making process of buyers is affected by the color used on advertisements and the feelings it elicits towards a particular product or service being promoted. For some people, what they see first is what will appeal to them the most and as a result, it leads to sales conversions.
- It Conveys the Intended Emotions
Different colors are used to portray distinct feelings. Incorporating some of these hues in your advertising campaign allows your customers to associate with your products based on the attitudes and moods they convey to the public. For example, if you want to promote products or services that emphasize clarity, you can use the color blue in your advertisements, as it conveys feelings of cleanliness and serenity. Some of the products that can be associated with color blue include filtration equipment and bottled spring water. The attitude or emotion generated by your color choice enables customers to associate those feelings with your products.
- It Shows the Characteristics of Your Products/Services
Choosing the right colors for your advertising campaign can help emphasize the characteristics of your company’s products or services. For instance, the use of black color on your advertisements can convey mystery, elegance, and power. Since black is a color that can blend nicely in your ad background, it is ideal for advertising various products and services that target a formal or professional audience. The green color is associated with health, tranquility, and nature, as it grabs the attention of individuals interested in a better environment. On the other hand, the color pink can be useful if you are targeting a feminine audience. As long as you choose the right color, the result will always reflect the characteristics of the products or services you are offering to potential customers.
- It Sparks Interest
Although you may strive to grab the attention of a potential customer, it is not a guarantee that they will purchase your product. Using the right combination of colors on your ad can have a powerful effect in influencing the purchase decision of the buyer. Since your primary goal is to have more sales conversions, the color you choose in your ads should be able to spark interest in a customer to buy your product.
- It Helps You Stand Out
You can separate portions of your ad using simple boxes of color to help maintain structure. Instead of using white space to bracket different sections of your ad, you can surround it with a color border to elicit an emotional response from the reader. For instance, a red border that surrounds the text of an ad describing an upcoming pricing promotion conveys a sense of excitement to the reader. In addition, a black background that uses different colors around text blocks offers a unique structure that makes your ad stand out from other competitors.
The use of colors in marketing campaigns not only influences the purchase decision of a buyer but also enhances customer retention. Most customers are able to remember a particular brand by the color scheme used on their advertisements as well as the company’s logo. A smart product branding takes into account the psychological effects of color and their different cultural association to attract and retain their customers.