What Type of Promotional Item Should I Choose for My Business?

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sq_promotionalitemsSo you own a small to medium-sized business, and you’re looking for ways to grow. There are a million things to think about, especially in this day and age when everything moves so fast. Online marketing, social media and cloud storage—those are just a few of your digital concerns. Depending on what type of business you’re in, you’ve also got the real world to deal with. You’ve got real products and real customers. You may even have direct mail campaigns and promotional items to consider.

Promotional items, you say? Do business still print their logos on mugs and pens and distribute them at trade shows or directly to potential customers?

The answer is a resounding yes. In fact, promotional items are gaining relevance as the world of virtual marketing becomes more and more saturated. People are getting tired of all those virtual offers and email alerts. It seems hard to believe, that there’s a trend toward physical, personal means of marketing. Just like there’s a trend toward postal mail, vinyl records and traditional stationary. Branded promotional items are a relevant part of that trend.

But what type of item should you choose? Is a pen or a mug really a good investment today? Is it going to bring your business results that matter? Perhaps there are other items you should consider to promote you brand. Here are some popular and creative items businesses are branding today.


If it’s tastefully done and artfully branded, a custom mousepad can be a useful item that keeps your brand in sight.

Flash drives

People can always use a flash drive these days. Even as everything moves onto the cloud, people like to store files on personal hardware.

Phone attachments

A handy sleeve that sticks to the back of smartphones, or any surface, giving people a handy way to carry cards and other small items—and helping them remember your name!

Multi-chargers and car adaptors

This is another useful way to promote your brand in the digital age. People buy these items all the time in electronics shops and online. Why not give them a branded charger as a ‘thank you’ for engaging with your brand?

Golf balls, water bottles and other sporting equipment

It’s not all about gizmos and gadgets. There’s still a lot of golf being played, and a lot of other sports. Fitness and wellness are more popular than ever. If you want to create a promotional item that people will really use, consider something is this department!

Striking the right note with your audience

Don’t make the mistake of thinking that your branded promotional item isn’t important, or that one item is just as good as any other. The nature of your business and audience will be important factors in determining exactly what type of branded promotional item will bring you the best results. It’s also important to choose a printing company that knows their stuff, and has a rock solid reputation for delivering impeccable products that make a difference for small businesses.