Vinyl banners are multi-use plastic PVC signs used as a form of outdoor advertising. Most of these banners are digitally printed in full color using large format printing machines. They can be single- or double-sided based on the choice of material with a banner tape, high-frequency weld, or stitching that secures the hems nicely. Vinyl banners are one of the most distinguishable types of signage used by businesses to market their products and services. This article discusses what you need to know about vinyl banners and why they are important in advertising.
Classification of Vinyl Banners
- Indoor Banners
Indoor vinyl banners use a smooth block-out vinyl material that can be printed on both sides. It is more likely to tear if stressed with a high load because it lacks the scrim. This type of vinyl banner is commonly used for hanging signage. The pockets created on top of the banner allow it to hang from a ceiling or support while the one created at the bottom is fitted with a rod or dowel to weigh the banner down.
Indoor vinyl banners can also be used as retractable banner stands that use anti-curl vinyl. It makes it supple enough so that it can be wound into stands while staying flat when extended.
- Outdoor Banners
Outdoor banners are often characterized by their ounce weight. To determine how strong your outdoor vinyl banner needs to be, it is important to consider where it will be installed. Mesh vinyl banners allow air to flow through them, making them ideal for fences and other structures that might be susceptible to wind and rain. Outdoor banners with a mesh can be finished in different ways using hemming, banner tape, sewing, grommets, or heat welding. All outdoor vinyl banners are grommeted at the corners to complete the hem and provide attachment points for hanging the banner.
Factors to Consider When Designing a Vinyl Banner
When designing files for vinyl banners, it is important to convert them to CMYK before printing to give a clearer idea of color densities on the final banner piece. Also, keep in mind that different screens may produce different colors. This means that the final prints may not match 100 percent of what you are seeing on your computer screen. The type of vinyl you choose for your banner matters depending on the occasion. Glossy banners are only ideal when hung indoors, away from the natural light. On the other hand, matte banners are a perfect choice for outdoor advertising as they are much easier to read without the glare of glossy alternatives.
Advantages of Using Vinyl Banners
Vinyl banners are not only sturdy but also weatherproof. This makes them ideal to use for outdoor advertising as they are resistant to sun or water damage. You can always count on vinyl banners to last through sunlight, rain, and snow without sacrificing quality. Investing in this type of banner could help minimize advertisement costs for your business.
- Easy to Customize
It is possible to customize vinyl banners to match the exact needs of your business. This type of banner material gives you control over the size, style, design, and color options. You can also choose the type of vinyl you want to use such as the smooth high-resolution vinyl with a gloss finish, or the perforated outdoor vinyl mesh with a matte finish.
- They are Colorful
Most vinyl banners are digitally printed in the most beautiful and eye-catching colors. If you want to attract customers to your business, you need to use signage that is not only rich in color but with a design that is unique to your company. High-resolution banners can give you crisp clear graphics that come with a high-quality gloss finish.
- Increase Foot Traffic
Attractive vinyl banners can help both small businesses and startups achieve important business goals. If you aim to increase the number of potential customers walking into your business premises, then banners are a great solution for increasing foot traffic to your location. All you need to do is to position your banners in a visible spot that can be seen by pedestrians, drivers, and passersby to guide them to your business.
Banners are an ideal advertising medium that is not only popular but also gives a fantastic return on investment for businesses that use them. Since there are many factors that need to be considered when designing a vinyl banner, it is important to have it done by professionals. Not only do they design it to be unique to your company’s needs but also make it attractive enough to give an impressive outcome.