Research findings show that 8 out of 10 people possess between 1 and 10 promotional items. It goes ahead to state that over 50% of these use promotional items per week. On the other side, between 1 and 5 of the ten people throw away promotional items they do not find appealing or those that do not add any value to their daily lives. It is therefore evident how promotional items can help increase impressions and grow your brand without spending so much. To make the most out of a promotional product, you must choose it wisely, taking into account several factors. With these tips and simple hacks, you can comfortably choose a promotional item that will not only keep your brand in people’s thoughts; but one that will also translate to increased profits.
Consider Your Budget Size
Budget size is the most important to consider when running a promotional campaign.
Although there are many cheaper quality products to make use of, you cannot just pick a product without first evaluating its cost and the number of returns it is likely to generate. For example, big companies like Apple and Coca-Cola can utilize expensive products like phones and vending machines respectively without flexing their muscles.
However, for startup businesses, you will have to stick to the low-cost promotional products otherwise, you might bring the company down even before it takes off the ground. However, much your budget size, there is something for everyone, provided you are ready to get creative and a little generous.
What Do You Aim To Achieve?
Promotional campaigns are meant for two purposes; to educate people about a new business in the industry and to maintain a steady brand impression amongst your existing customers. Low cost promotional items such as shirt, umbrellas and caps are best for creating awareness for a new business. This is because they create the biggest impression per target audience. For a business that is looking to maintain a good impression amongst its existing customers, products like USB flash drives and drink ware are the best choice for promotional products. Having a clear objective of what you aim to achieve from a promotional campaign helps you avoid spending money on a course that will not yield meaningful results.
Prioritize on Quality
Running a promotional campaign gives your business brand an opportunity to become part of people’s daily lives. When you give out freebies like drinkware, desk calendars, pens, and flash drives, people will have your business brand in their thoughts as long as the product lasts. That being the case, it is very imperative that you choose the highest quality products when running a promotional campaign. People appreciate simple and high-quality promotional products instead of stuffing them with low-quality junk that does not resonate with their needs. Your aim as a business brand should always be to solve a given problem for people using promotional products.
Take Time to Learn Your Audience
When evaluating your objective of a promotional campaign, you also have to have your target audience in mind. Then do your due diligence to learn everything about them so that you do not end up launching a promotional campaign that does not achieve anything. In line with this, you have to ask yourself what the people you are targeting do, women or men, young or old, and their style. You also need to ask yourself how your products can become a solution to a problem in their daily lives. If your choice of promotional merchandise does not solve a problem in people’s lives, then you have to go back to the drawing board and reevaluate it.
Measure ROI
Most people claim it is next to impossible to measure returns on investment from a promotional campaign. While this cannot be far from the truth, you can still obtain reviews from people who are using your promotional products. You can ask people how they obtained your merchandise and how they feel about them. This will not only work by helping you measure ROI, but it also sparks a direct connection between you and your customers. This is mainly because people will appreciate the fact that you mind about their feelings and wellbeing. As you do that, do not forget to thank them for their continued support in doing business with you.
Choosing a great promotional product is not just enough; you have to go out of your way to make it more appealing, wearable, and longer lifespan. The sure way to ensure this is by sourcing the work to a highly experienced and certified branding professional.
