Marketing and promotion is an important part of any business that needs to grow and reach as many customers as possible. As a business owner, you need to find good marketing and advertising strategies that really work. This is the only way that you can build a successful brand that disrupts the industry you are in. One way to promote your business is to introduce creative promotional products. Promotional products like drinkware, bags, hats, sunglasses, and many more can take your business to exceptional levels if properly used. This article gives an analysis of some of the most creative promotional products of all time.
- Writing Instruments
Writing instruments are some of the most common promotional products.
The reasoning behind this is that you can never go wrong with adding your company’s name or logo to the barrels of pens and pencils. People use pens daily, for writing a grocery list at home or doing assignments at work. With this high demand in mind, you should consider having pens and pencils as promotional items.
A vacation cannot be complete without people rocking sunglasses. As a business owner, you can take advantage of such times and introduce branded sunglasses. Your customers can rock them at a music festival, picnic, or barbeque. By doing this, you will not only be promoting your business but also providing protection against harmful rays.
- USB Drives
Technology is not left behind when it comes to promotional items. A USB drive can be used to transfer or store data. This is quite a trend among young people. Therefore, if you thought that USB drives were a thing of the past, you should definitely think again. They can work perfectly, especially for tech companies.
- Journals and Sticky Notes
Notetaking is important and many people still take notes on journals and use sticky notes. As a business, you can take advantage of this by introducing branded journals and sticky notes and giving them to customers.
- Tote Bags
If you have attended a trade show before, then you probably realized that they can be quite essential for boosting your overall business. One way to promote your business in such an occasion is to use tote bags. These are the best giveaways since they help keep attendee’s pamphlets and brochures in one spot. While people use them, your logo and business’ name will be in full display. When offering tote bags as promotional products, you might want to use canvas totes, as they play a huge role in minimizing the carbon footprint of plastic.
- Lunch Bags
Your brand can have great exposure in the cafeteria during lunch break. With your business’ logo on lunch bags, individuals can have something to talk about with anyone that joins them at the table, as long as your branding is exceptionally done.
- Custom Printed T-Shirts
Research shows that a customer can hold on to a t-shirt for an average of 14 months, making these outfits one of the longest staying promotional product. The increasing demand for individuality is a key testament to why t-shirts continue being in high demand. Consumers love those products that make them stand out, which has led to the increase in the customization trend. You want to consider going bold and incorporating a message when offering customized printed t-shirts.
- Custom Hats
With custom hats, individuals will literally have your brand at the top of their minds. As long as the hat is well branded, you can be sure that it will do a great job in promoting your business.
- Stress Balls
The average day can be quite stressful. Stress balls can be great for minimizing daily stress. Giving away stress balls is great because you will not only be promoting your brand but also helping people. You can even add a unique message to the balls to ensure people will not forget your brand. These giveaways are cost effective and add show people that you really care.
Custom promotional drinkware is a good promotional product that you should consider using. Studies show that people hold onto to drinkware for an average of 12 months. Good drinkware is also quite sustainable compared to single-use plastic products.
- Branded Face Masks
During these times of the pandemic, branded facemasks will do a great job in boosting your business. They will also show people that you care about their health.
- Environmentally Friendly Products
Environmentally friendly products have gained popularity. As a business owner, you have to pick up this trend and start offering sustainable products like a bamboo lunch set or an eco-friendly promo product collection. Such products show that you have values and you really care about your customers and the environment at large.
- Work From Home Products
Nowadays, many people find themselves having to work from home. You can offer branded products that promote this such as a telecommute kit or a Bluetooth headset.
Promotional products are an important and crucial way to market your business and spread brand awareness. Once you understand the huge impact they can have on your business, you might want to use some of these products. The only problem is that you may be overwhelmed by the many options that are out there. Lucky for you, this article has shown you some of the best promotional items that you should definitely consider for your business.