Every business is doing what they can to get ahead and stay relevant in today’s changing business climate. There’s always some new trend, or some new channel of communication that people are talking about. Just a few decades ago, things like Twitter and Facebook had nothing to do with your average business plan – but … Read more
We live in the age of DIY, and most of us are constantly looking for ways to save time and money by doing things ourselves. There are many areas of life where this approach really works, such as cleaning your own home or even undertaking a simple home renovation without professional help. With all the … Read more
If you make a list of things we see every single day, yet often times barely notice, product labels would probably be on it. And if you think about it, these labels play a vital role in everyday life. Without them, how would we be able to tell one product from another? How would we … Read more
Have you ever looked in your mailbox, found a piece of promotional or “direct” mail, and simply tossed it away without giving it another thought? Of course you have – most of us have probably done this in the recent past. There’s so much information coming at us all the time, especially through smart phones … Read more
Every business is doing everything it can to get an advantage in the marketplace. This is especially true in modern times, given the fierce nature of competition and the lightening-fast pace of change in various industries. The path to success looks different now than it did in previous decades. A lot of the common words … Read more
Graphic design is one of those things that came up relatively recently in the course of history — but in modern times, it’s a term that virtually everybody is familiar with. Business and companies in all corners of the world rely on graphic design to achieve various business goals, and countless design firms have arrived … Read more
Graphic design is one of those things that a lot of different businesses need, and a lot of different professionals can provide it. But the difference in quality can be astonishing. We see the results of graphic design all around us, every day of our lives — at bus stops, in newspapers, on billboards, and … Read more
There’s a widespread belief that most people view direct mail as nothing more than “junk” mail. In some cases, of course, this is true. Campaigns are considered successful when a relatively small percentage of households engage with the mailing, and it’s assumed that many people will simply through it away. But how often do people … Read more
If you compare the average home printer of today to the best professional equipment that existed 20 or 30 years ago, the home printer would probably come out on top. The print quality is better than ever, and advanced capabilities like scanning and wireless printing are industry standards. Complete desktop printing packages are widely available … Read more
If direct mail weren’t working at all, there wouldn’t be so many success stories. But the companies who are really succeeding today with direct mailings probably don’t want their competition to catch on. Direct mail is still a powerful opportunity to interact with the clients and customers you want and need to grow your business. … Read more