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Category: Direct Mailing

How to Design a Successful Direct Mail Campaign

No matter what business you’re in, the metrics of success are ever changing. For example, Twitter didn’t exist twenty years ago. Now it’s an important aspect of business networking and communication. Online commerce has changed the way people do business in so many ways, and new technologies are constantly emerging. But there are some things…

How to Maximize Your Mailing List Potential

When it comes to mail marketing, there are several components to what makes a successful campaign. What information are you distributing? How are your presenting your product? How often are you reaching out? At the end of the day, though, none of these things matter if your information isn’t reaching the right people. Choosing who…