How do direct mail marketing campaigns work in the US?

direct marketing in us

Direct mail marketing is a type of marketing strategy where physical correspondence such as brochures, postcards, letters, and other promotional materials are sent to the mailboxes of a targeted audience. This means that the message is sent directly to the recipient rather than a third party like an online ad or a TV commercial. Direct … Read more

What is Direct Mail Marketing?

Word Cloud with Direct Marketing related tags

Direct mail marketing is a type of marketing strategy that brands and businesses use to engage customers offline. It communicates its message to potential or regular clients via printed brochures, flyers, and other dimensional packages. Direct mail marketing has become a valuable tool for businesses and marketers in a world taken over by social media … Read more

What Products Make For Great Direct Mail Response?

Conceptual hand writing showing Direct Mail Advertising

Together with coupons, a letter comes bearing a personalized message thanking the customer for their continued loyalty and call to action so that they keep buying from them. Coupons are a sure way that customers will respond since they feel appreciated and valued. Postcards Sending postcards is another great hack of invoking a response from … Read more

What are The Average Open and Read Rates for Direct Mail?

Hand holding envelope with arrows around

According to Data and Marketing Association, 90 percent of direct mail gets opened and read compared to using electronic mail. It is easy for consumers to ignore promotional emails because they send and receive many emails each day. This makes it difficult to distinguish your message from other competitors because they are considered to be … Read more

How Effective is Direct Mail in Marketing?

Urgent Notice Mail Critical Important Information Message Mailbox

This is quite good compared to other marketing methods like email and social media where messages remain unopened and are seen as spam. For direct mails, your message has to be seen and touched before a customer makes a decision. Additionally, opening direct mails has no risk compared to emails, which could lead to hacking … Read more

Top Direct Mailing Tips For Your Business

Direct Mail Advertising - Arrows Hit in Red Target.

Potential customers need to understand more of how your product or service will be of help to them rather than discussing only the features of what you are offering. A call to action is a great way to motivate prospects as it relates directly to your great offer. You can boost your return on investment … Read more

How Effective is Direct Mail?

Direct mail is one of the most profitable and effective ways to reach out to both new and existing customers or clients. It makes it easier to communicate with your target audience at a personal level, unlike other marketing campaigns where you do not know who receives your message and what they will do afterward. … Read more