If you are trying to decide whether to use direct mail or email marketing for your next campaign, you are not alone. Many businesses struggle with this decision, and there are pros and cons to both. In the end, the best choice may be to use a combination of both methods. This article gives a … Read more
A well-managed mailing list can be a powerful marketing tool, providing a direct link between you and your customers or clients. However, if it is not managed properly, it can quickly become a burden. Are you using your mailing list to its full potential? If not, you could be missing many valuable opportunities. This article … Read more
Ever since its introduction to mass consumers, there has been unending debate on whether email marketing is more effective than direct mail campaigns. Digital media supporters claim that direct mails are ineffective in the modern world. Instead, they would rather contact their customers using their preferred channels such as mobile, television, and social media. The … Read more
Charity organizations always collect mail addresses to target possible donors and subscribers to their charitable works and projects. Direct mail presents them with a perfect opportunity to tell their target audience what they have managed to do and what they intend to continue doing in their community. They then go ahead to ask them to … Read more
This is quite good compared to other marketing methods like email and social media where messages remain unopened and are seen as spam. For direct mails, your message has to be seen and touched before a customer makes a decision. Additionally, opening direct mails has no risk compared to emails, which could lead to hacking … Read more
Direct mail marketing has been with us for the longest time now. However, with the introduction of technology and internet, it has slowly lost touch with most people, as a form of marketing. However, a considerable number of people find opening of mails fun and amazing, hence a businesses, especially startups still use it to … Read more
By now, the digital revolution seems like old news. So much of what we do these days revolves around digital devices and digital information – we hardly give it a thought anymore. Wi-Fi is available on flights, buses, in cars, and in countless public places. Business and advertising efforts are heavily focused on digital activity, … Read more
We all know that graphic design is a big deal these days. In fact, for many businesses in the marketplace today, it’s basically impossible to get by without graphic design. Whether it’s package for a physical product, a web site or other digital product, a flyer for a direct mail campaign, or anything else that … Read more
If the past few decades have taught us anything, it’s that the future is unpredictable. No where is this more true than in business. The rapid pace of technology and communication has changed the way we do everything, including the way we market and promote our products to customers, the way we develop an audience, … Read more
Even in the digital age, direct mail campaigns are still frequently (and successfully, in many cases) used to promote products/services and garner new client interest. So of the dozens of promotional mail that potential customers get each week, how do you plan to make yours stand out? There are a number of ways to ensure … Read more