Direct Mail Vs Email Promotions

Man Opening The Mailbox

Ever since its introduction to mass consumers, there has been unending debate on whether email marketing is more effective than direct mail campaigns. Digital media supporters claim that direct mails are ineffective in the modern world. Instead, they would rather contact their customers using their preferred channels such as mobile, television, and social media. The … Read more

How Effective is Direct Mail in Marketing?

Urgent Notice Mail Critical Important Information Message Mailbox

This is quite good compared to other marketing methods like email and social media where messages remain unopened and are seen as spam. For direct mails, your message has to be seen and touched before a customer makes a decision. Additionally, opening direct mails has no risk compared to emails, which could lead to hacking … Read more

Should My Business Try a Direct Mail Campaign?

By now, the digital revolution seems like old news. So much of what we do these days revolves around digital devices and digital information – we hardly give it a thought anymore. Wi-Fi is available on flights, buses, in cars, and in countless public places. Business and advertising efforts are heavily focused on digital activity, … Read more

What is the Future of Direct Mail Marketing?

If the past few decades have taught us anything, it’s that the future is unpredictable. No where is this more true than in business. The rapid pace of technology and communication has changed the way we do everything, including the way we market and promote our products to customers, the way we develop an audience, … Read more