This is quite good compared to other marketing methods like email and social media where messages remain unopened and are seen as spam. For direct mails, your message has to be seen and touched before a customer makes a decision. Additionally, opening direct mails has no risk compared to emails, which could lead to hacking … Read more
Potential customers need to understand more of how your product or service will be of help to them rather than discussing only the features of what you are offering. A call to action is a great way to motivate prospects as it relates directly to your great offer. You can boost your return on investment … Read more
Direct mail is one of the most profitable and effective ways to reach out to both new and existing customers or clients. It makes it easier to communicate with your target audience at a personal level, unlike other marketing campaigns where you do not know who receives your message and what they will do afterward. … Read more
Direct mail marketing has been with us for the longest time now. However, with the introduction of technology and internet, it has slowly lost touch with most people, as a form of marketing. However, a considerable number of people find opening of mails fun and amazing, hence a businesses, especially startups still use it to … Read more
Direct mailing is all about sending offers and promotions to your potential customers. This form of advertising is quite beneficial to businesses because it helps their potential and existing customers learn about new products and services. Furthermore, it is a cheap form of marketing, as you already have customers’ addresses and you do not have … Read more
Unless you’ve been on vacation and haven’t checked your mailbox lately, you’re probably aware that direct mail marketing is alive and well. Of course, the vast majority of communications are now sent digitally – but that’s one of the main reasons why direct mail has been able to stick around. In a world saturated with … Read more
The world has changed a lot in the last twenty years – nobody can argue with that. The digital revolution has totally changed the way we think about doing business. Online transactions now account for the majority of money being spent around the world, and digital marketing has become a massive industry in itself. Every … Read more
By now, you’ve probably figured out that direct mail marketing isn’t going anywhere. The digital revolution changes a lot of things, and the way messaging and advertising are done will never be the same. But reaching customers in traditional, “non-digital” ways is still relevant. All you have to do is check your mailbox to know … Read more
No matter what business you’re in, the metrics of success are ever changing. For example, Twitter didn’t exist twenty years ago. Now it’s an important aspect of business networking and communication. Online commerce has changed the way people do business in so many ways, and new technologies are constantly emerging. But there are some things … Read more
Have you ever looked in your mailbox, found a piece of promotional or “direct” mail, and simply tossed it away without giving it another thought? Of course you have – most of us have probably done this in the recent past. There’s so much information coming at us all the time, especially through smart phones … Read more
What does a Union Label mean? When you see a Union Label (Bug) on printed material, that means that it is being produced in a Union Shop by trained qualified employees that are being paid well and in a good working environment.
If your printing or mailing project requires a Union Bug, please let us know and we will add our “Bug” to your printed piece.
