Direct Mailing

There’s a widespread belief that most people view direct mail as nothing more than “junk” mail. In some cases, of course, this is true. Campaigns are considered successful when a relatively small percentage of households engage with the mailing, and it’s assumed that many people will simply through it away. But how often do people … Read more

If direct mail weren’t working at all, there wouldn’t be so many success stories. But the companies who are really succeeding today with direct mailings probably don’t want their competition to catch on. Direct mail is still a powerful opportunity to interact with the clients and customers you want and need to grow your business. … Read more

If you’ve been paying attention to the world of business lately, you know how important digital marketing has become. But you’ve probably also figured out that digital isn’t everything. In fact, as email inboxes (and cyberspace in general) have become more and more cluttered with people and companies trying to “get through the noise,” digital … Read more

When it comes to mail marketing, there are several components to what makes a successful campaign. What information are you distributing? How are your presenting your product? How often are you reaching out? At the end of the day, though, none of these things matter if your information isn’t reaching the right people. Choosing who … Read more

Mass mailings have always been a tricky business — so why do businesses of all sizes keep at it, year after year? The answer is simple: When done right, sending a message directly to hundreds or thousands of people is an effective way to promote a business, product or service. If there were no history … Read more

In many different businesses and industries, we’re seeing a “retrograde” trend toward more old fashioned ways of doing things. Just look at vinyl records. Ten years ago, you would have laughed at someone for holding onto those old records, let alone actually using a turntable to play music at home. Today, vinyl is once again … Read more

Businesses today, whether small or large, are constantly fighting to make their voices heard. Digital marketing has swept across the majority of global industries. It’s easy and fast. It’s instantaneous, can be easily tracked (at least in theory), and it offers a virtually endless reach (again, in theory). The problem is, everybody has jumped on … Read more

Businesses who pin their hopes on a single direct mail marketing campaign are almost always disappointed when things don’t turn out as planned. Why is this? Despite all the effort that went into the project, the response is dismal. Somehow the message doesn’t seem to have gotten through, and the overall investment produces a very … Read more

For many years, all you heard about was the power of digital marketing. Businesses flocked to SEO specialists, digital advertising firms, and email marketing gurus to give them guidance and help them forge a path to success. But in recent years, businesses have realized that digital advertising and promotions aren’t everything. As the business world … Read more

Direct mail has been a useful business tool for decades, and it’s not going away anytime soon — even if a lot of marketing business has gone digital. It’s not only large corporations that are still using direct mail to reach an audience, but small businesses, grass roots organizations, and everything in between. But just … Read more