If you’ve been paying attention to the world of business lately, you know how important digital marketing has become. But you’ve probably also figured out that digital isn’t everything. In fact, as email inboxes (and cyberspace in general) have become more and more cluttered with people and companies trying to “get through the noise,” digital … Read more
When it comes to mail marketing, there are several components to what makes a successful campaign. What information are you distributing? How are your presenting your product? How often are you reaching out? At the end of the day, though, none of these things matter if your information isn’t reaching the right people. Choosing who … Read more
Mass mailings have always been a tricky business — so why do businesses of all sizes keep at it, year after year? The answer is simple: When done right, sending a message directly to hundreds or thousands of people is an effective way to promote a business, product or service. If there were no history … Read more
In many different businesses and industries, we’re seeing a “retrograde” trend toward more old fashioned ways of doing things. Just look at vinyl records. Ten years ago, you would have laughed at someone for holding onto those old records, let alone actually using a turntable to play music at home. Today, vinyl is once again … Read more
Businesses today, whether small or large, are constantly fighting to make their voices heard. Digital marketing has swept across the majority of global industries. It’s easy and fast. It’s instantaneous, can be easily tracked (at least in theory), and it offers a virtually endless reach (again, in theory). The problem is, everybody has jumped on … Read more
Businesses who pin their hopes on a single direct mail marketing campaign are almost always disappointed when things don’t turn out as planned. Why is this? Despite all the effort that went into the project, the response is dismal. Somehow the message doesn’t seem to have gotten through, and the overall investment produces a very … Read more
For many years, all you heard about was the power of digital marketing. Businesses flocked to SEO specialists, digital advertising firms, and email marketing gurus to give them guidance and help them forge a path to success. But in recent years, businesses have realized that digital advertising and promotions aren’t everything. As the business world … Read more
Direct mail has been a useful business tool for decades, and it’s not going away anytime soon — even if a lot of marketing business has gone digital. It’s not only large corporations that are still using direct mail to reach an audience, but small businesses, grass roots organizations, and everything in between. But just … Read more
Despite the digital marketing renaissance of the 21st century (and all that comes with it), direct mail has remained relevant as a way to reach people. This comes as a surprise to many business experts, who thought that traditional ways of marketing would be completely overwhelmed by the digital side of things. It’s certainly true … Read more
Some business managers have given up on direct mail. Their reasoning? “It’s just not relevant anymore. Digital marketing is where it’s at. E-mail is cheaper and more effective. Nobody reads paper mail anymore.” In fact, this reasoning isn’t as solid as you might think. It’s certainly true that marketing has been changed forever by the … Read more