What are The Average Open and Read Rates for Direct Mail?

Hand holding envelope with arrows around

According to Data and Marketing Association, 90 percent of direct mail gets opened and read compared to using electronic mail. It is easy for consumers to ignore promotional emails because they send and receive many emails each day. This makes it difficult to distinguish your message from other competitors because they are considered to be … Read more

How Effective is Direct Mail in Marketing?

Urgent Notice Mail Critical Important Information Message Mailbox

This is quite good compared to other marketing methods like email and social media where messages remain unopened and are seen as spam. For direct mails, your message has to be seen and touched before a customer makes a decision. Additionally, opening direct mails has no risk compared to emails, which could lead to hacking … Read more

What Are The Different Types of Custom Labels?

custom labels created by designer

Custom labels can be designed in a variety of materials, shapes, designs, and colors to suit the needs of different cosmetic and personal care products such as lipsticks, eye shadow, shampoo, nail polish, and soap. Custom Food and Beverage Labels Labels often serve as the initial point of contact between the consumer and the product … Read more

How to Design a Business Card that People Will Keep?

They can easily differentiate you from the competition, as they are less common than the horizontals. Keep Your Design Simple Many design novices have a belief that simple is boring but that is not the case with business cards. Minimal business card designs can be quite elegant as they allow enough room to add important … Read more

What Paper Should I Print Business Cards On?

Company name business card mockup

Also known as the dull card stock, matte stock is the most preferred business card stock because of its clean, smooth, and non-shiny surface. This card stock offers an elegant look and feel, one that can be written on just in case contact details such as telephone numbers and emails got changed or added. They … Read more

How Should I Word a Wedding Invitation Response?

Wedding invite, invitation, save the date card

Some common response wording choices may include will attend or with regrets, gladly accepts or regretfully declines, stoked and cannot wait or sad to miss it. Other responses may be delighted to be there or toasting from afar, I would love to be there or apologies, but with genuine and sound reasons, will be there … Read more

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