Learning Center

How do direct mail marketing campaigns work in the US?

direct marketing in us

Direct mail marketing is a type of marketing strategy where physical correspondence such as brochures, postcards, letters, and other promotional materials are sent to the mailboxes of a targeted audience. This means that the message is sent directly to the recipient rather than a third party like an online ad or a TV commercial. Direct … Read more

What is the purpose of a yard sign?

yard sign

Yard signs are popular because they are affordable and effective marketing tools for promoting businesses, campaigns, and other different causes. It is considered a type of offline advertising because the signs are placed at strategic locations where they can be seen by both motorists and passersby. The main purpose of a yard sign is to … Read more

Are promotional products actually better than print advertising?

promotional products

Every business needs some form of advertising to enhance brand recognition, increase customer reach, and promote the benefits of its products and services. The type of marketing you choose determines how long your message will be conveyed to the public and how fast they will act on your call to action. Promotional products and print … Read more

5 Unusual but effective promotional ideas for small businesses

promotion items unique

It is easy for small businesses out there to feel outnumbered by the stiff competition they get from existing businesses and big corporations. The best way for startups to grow is to find a way to boost their brand visibility and establish a public presence. We know that small businesses often have a tight budget … Read more

Ultimate Guide to Custom Labels

Vintage colorful custom cars labels

Are you looking to add that extra touch of personality to your products? Do you want them to stand out among the competition? If so, custom labels could be just what you need. Not only do they offer a professional and distinctive look, but also thanks to advances in technology, creating custom labels has never … Read more