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promotional materials

Should You Design Promotional Materials In-House?

Every business is doing what they can to get ahead and stay relevant in today’s changing business climate. There’s always some new trend, or some new channel of communication that people are talking about. Just a few decades ago, things like Twitter and Facebook had nothing to do with your average business plan – but […]

product label

Have You Noticed Product Labels Lately?

If you make a list of things we see every single day, yet often times barely notice, product labels would probably be on it. And if you think about it, these labels play a vital role in everyday life. Without them, how would we be able to tell one product from another? How would we […]

mailing list

Why Does the Quality of a Mailing List Matter?

Have you ever looked in your mailbox, found a piece of promotional or “direct” mail, and simply tossed it away without giving it another thought? Of course you have – most of us have probably done this in the recent past. There’s so much information coming at us all the time, especially through smart phones […]

art design

Can Professional Graphic Design Be Affordable?

Graphic design is one of those things that came up relatively recently in the course of history — but in modern times, it’s a term that virtually everybody is familiar with. Business and companies in all corners of the world rely on graphic design to achieve various business goals, and countless design firms have arrived […]

graphic design

What to Look for in a Graphic Designer

Graphic design is one of those things that a lot of different businesses need, and a lot of different professionals can provide it. But the difference in quality can be astonishing. We see the results of graphic design all around us, every day of our lives — at bus stops, in newspapers, on billboards, and […]

IMG_50141

How Often Do People Actually Read Direct Mail?

There’s a widespread belief that most people view direct mail as nothing more than “junk” mail. In some cases, of course, this is true. Campaigns are considered successful when a relatively small percentage of households engage with the mailing, and it’s assumed that many people will simply through it away. But how often do people […]

invitations

4 Printing Projects You Don’t Want to Try at Home

If you compare the average home printer of today to the best professional equipment that existed 20 or 30 years ago, the home printer would probably come out on top. The print quality is better than ever, and advanced capabilities like scanning and wireless printing are industry standards. Complete desktop printing packages are widely available […]