The advancements in commercial and consumer technologies have granted most businesses a large customer base. Although there are several benefits associated with these advancements, they present several challenges to companies and organizations that lack the means and resources to meet the increasing demand. This makes it quite difficult for a business to remain competitive in…
The increased potential of automation, new printing processes, and materials has facilitated the use of promotional products to provide more options for engagement. The biggest innovations are driven by the need to provide potential quality products and unique experience to customers. Many companies have gone beyond their products by taking a subtle approach to customizing…
Business cards are still an essential business tool, and is something you ought to have if you are serious about your business. It is easy to pass them to your clients and prospects at every touchpoint instead of having to exchange contacts, which is seen as a bit informal. Although a business card is critical,…
If you will be hosting a party any time soon, you will need some form of invitation. You might be thinking of sending out a digital text to your friends and family because it is easy, fast, and economical to do so. Nevertheless, the less complex it is for you to type that message and…
Since we live in a cost-driven society, it might seem unnecessary for most businesses to spend more on what looks visually similar. In recent years, the success of any business depends on the extra efforts they put in their marketing strategies to make them competitive. If you want to retain more customers, you have to…
It’s hard to imagine a business these days that has no need whatsoever for graphic design. Whether it’s a printed sign, a t-shirt, a web banner, or any of the other innumerable examples, graphic design is an important part of the global economy today. When something looks good – when it captures the essence of…
By now, the digital revolution seems like old news. So much of what we do these days revolves around digital devices and digital information – we hardly give it a thought anymore. Wi-Fi is available on flights, buses, in cars, and in countless public places. Business and advertising efforts are heavily focused on digital activity,…
When business and advertising began to go digital, a lot of people wondered if conferences and tradeshows would go the way of the dinosaur. What would be the purpose of traveling hundreds of miles, paying for travel expenses, and carving out time to attend these types of events? You would be able to livestream everything,…
We live in the age of “Do-it-yourself,” and the Internet is one of the main reasons for this. Whether it’s home renovation, car repair or gourmet cooking, there is a plethora of detailed instructional material out there to help you achieve success. Of course, that doesn’t mean that DIY results will always match professional results,…
We live in a world of screens – you don’t have to look very far to see this for yourself. The average train, bus, airplane, or coffee shop is full of people who are busy with their phones, their tablets, and their laptops. It’s interesting, however, that the world of paper has not gone away…