If you make a list of things we see every single day, yet often times barely notice, product labels would probably be on it. And if you think about it, these labels play a vital role in everyday life. Without them, how would we be able to tell one product from another? How would we be able to get vital information such as ingredients, or package contents, or other key data about the product we’re thinking about purchasing (or have already purchased)?
Product labels also play an important psychological role in terms of the products we choose. A brand name, a logo, a tag line, and an overall style are hugely influential in creating brand awareness and differentiating your product from the competition. If everybody had the same label, or if there were no real way to differentiate between product labels, it would be much more difficult to create a niche for your product and let people know it’s different.
The problem is that so many product labels out there do look alike. Either that, or they weren’t designed and produced in a highly professional way. You can put years of hard work and care into developing your product, and you can end up with something truly unique that people actually will like. But if you fall short of the mark in terms of labeling your product, you won’t be able to achieve the excellent results you otherwise would have.
What goes into a great product label?
A lot of things – design experience, the best printing equipment, and years of hands-on training with creating and producing product labels that not only look great, but perform well out in the world. In other words, much like a direct mail campaign, product labels benefit from the overall business sense that comes from having been in business a long time, and having constantly pushed to understand all the most modern printing and design techniques. There are plenty of graphic designers out there who do good work, but many of them are inexperienced in the real world of business. That’s where a reputable printing, design and product label creation company can really help your business. Labels, stickers, decals of all types – these are all things that your professional printer should be able to produce for you at a very high standard, and at very fair rates.
Finding the right printer to handle your product label
The great thing about product labels is that you don’t have to become an expert. A much faster and more efficient route is to work with a company who designs and prints great labels. These people should have years (or even decades) of experience with product labels, and they’ve found out through experience what works and what doesn’t. That doesn’t mean your ideas for your label shouldn’t stick, or that you should give away more creative control than you’re comfortable with. It means you should have a dynamic collaborate who brings out the best in your ideas and gives you perspective you may not have otherwise had. Good luck!