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When businesses are offered away to make things run more smoothly—when they are given an opportunity to streamline operations, save money, reduce stress, and look more professional in the process—they will take this opportunity every time. This is obvious. Running a successful business is a question of becoming more efficient and more effective. It’s a … Read more
Even though we live in a world that increasingly relies on digital documents, there’s still a massive demand for printed materials. Industry experts have made the surprising prediction that printed materials will gain relevance in the coming years as “virtual fatigue” sets in and people develop a renewed appreciation for print. It’s safe to say … Read more
The world has become a different place since the advent of digital marketing and social media. In many ways, the tools and techniques businesses use to promote their products and services have changed beyond recognition. In other ways, they haven’t really changed at all. Printed brochures are a good example. Despite the amount of marketing … Read more
Businesses have a lot to think about when it comes to getting ahead in the 21st century. Standing out from the competition is something that permeates just about every aspect of branding and marketing, and the landscape has changed considerably. Most of the things that are considered crucial to marketing today did not even exist … Read more
Direct mail has been a useful business tool for decades, and it’s not going away anytime soon — even if a lot of marketing business has gone digital. It’s not only large corporations that are still using direct mail to reach an audience, but small businesses, grass roots organizations, and everything in between. But just … Read more
So you own a small to medium-sized business, and you’re looking for ways to grow. There are a million things to think about, especially in this day and age when everything moves so fast. Online marketing, social media and cloud storage—those are just a few of your digital concerns. Depending on what type of business … Read more
We live in the age of DIY. Our personal devices and computers are designed to make things easy, and if we need information on how to accomplish a task (whether digital or not), it’s only a click away. People are now able to accomplish everything from home improvement to new gourmet recipes under their own … Read more
You’ve probably heard people talking about RGB and CMYK, and you probably figured it was information you’d never really need. On the other hand, you may have been asked to convert something from RGB to CMYK or vice versa, whether at work or for a friend. So what’s the difference, and why do you need … Read more
Despite the digital marketing renaissance of the 21st century (and all that comes with it), direct mail has remained relevant as a way to reach people. This comes as a surprise to many business experts, who thought that traditional ways of marketing would be completely overwhelmed by the digital side of things. It’s certainly true … Read more
Some business managers have given up on direct mail. Their reasoning? “It’s just not relevant anymore. Digital marketing is where it’s at. E-mail is cheaper and more effective. Nobody reads paper mail anymore.” In fact, this reasoning isn’t as solid as you might think. It’s certainly true that marketing has been changed forever by the … Read more