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In the age of technology and social media that we live in today, many people see printed invitations as obsolete. They think that sending an email invitation or online event invitation will get the job done in the same way. This is technically the case, but the truth is that often times, people don’t even … Read more
If the past few decades have taught us anything, it’s that the future is unpredictable. No where is this more true than in business. The rapid pace of technology and communication has changed the way we do everything, including the way we market and promote our products to customers, the way we develop an audience, … Read more
Have you shopped online (or in the real world) for a printer lately? It’s surprising what you can get for the money these days. Not long ago, a sophisticated printer/scanner cost several hundred dollars, and you needed a whole table to put it on. These days, you can buy a good quality printer/copier/scanner for well … Read more
Even in the digital age, direct mail campaigns are still frequently (and successfully, in many cases) used to promote products/services and garner new client interest. So of the dozens of promotional mail that potential customers get each week, how do you plan to make yours stand out? There are a number of ways to ensure … Read more
Let’s face it — people are constantly complaining about junk mail, both paper and electronic! But that doesn’t mean direct mail campaigns are no longer a viable way to get your message out there. Direct mailing can be a great way to reengage former customers and get new ones — but it needs to be … Read more
So you want to get your company’s name out there in a way that people won’t soon forget? Consider getting some custom printed promotional items. Sure, coffee mugs and pens are classic staples that have lasting appeal, but today there are dozens of other things that professional printers can put your company’s name and logo … Read more
If you’ve been paying attention to the world of business lately, you know how important digital marketing has become. But you’ve probably also figured out that digital isn’t everything. In fact, as email inboxes (and cyberspace in general) have become more and more cluttered with people and companies trying to “get through the noise,” digital … Read more
When you look to a professional printer and/or direct mail marketing expert, you’re not looking for drama. You want dependable, professional results that have a real impact for your business. And yet, there are companies out there who can actually make things more difficult and arduous for their clients, costing time and money in the … Read more
When it comes to professional printing, there are tons of acronyms and terms used to keep track of all the different file formats. People who might be involved in a printing project — yet don’t really know much about the terminology — often wonder about the difference between various file formats. Are there times where … Read more
When it comes to mail marketing, there are several components to what makes a successful campaign. What information are you distributing? How are your presenting your product? How often are you reaching out? At the end of the day, though, none of these things matter if your information isn’t reaching the right people. Choosing who … Read more