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Mass mailings have always been a tricky business — so why do businesses of all sizes keep at it, year after year? The answer is simple: When done right, sending a message directly to hundreds or thousands of people is an effective way to promote a business, product or service. If there were no history … Read more
In many different businesses and industries, we’re seeing a “retrograde” trend toward more old fashioned ways of doing things. Just look at vinyl records. Ten years ago, you would have laughed at someone for holding onto those old records, let alone actually using a turntable to play music at home. Today, vinyl is once again … Read more
A huge percentage of modern businesses are still in need of print materials. Maybe it’s a promotional flyer, a company brochure, or a quarterly magazine that talks about issues facing the industry. Maybe it’s a direct mail marketing campaign designed to reach new customers (or win back old ones) over a wider geographical area. There … Read more
Businesses today, whether small or large, are constantly fighting to make their voices heard. Digital marketing has swept across the majority of global industries. It’s easy and fast. It’s instantaneous, can be easily tracked (at least in theory), and it offers a virtually endless reach (again, in theory). The problem is, everybody has jumped on … Read more
Businesses who pin their hopes on a single direct mail marketing campaign are almost always disappointed when things don’t turn out as planned. Why is this? Despite all the effort that went into the project, the response is dismal. Somehow the message doesn’t seem to have gotten through, and the overall investment produces a very … Read more
For many years, all you heard about was the power of digital marketing. Businesses flocked to SEO specialists, digital advertising firms, and email marketing gurus to give them guidance and help them forge a path to success. But in recent years, businesses have realized that digital advertising and promotions aren’t everything. As the business world … Read more
When businesses are offered away to make things run more smoothly—when they are given an opportunity to streamline operations, save money, reduce stress, and look more professional in the process—they will take this opportunity every time. This is obvious. Running a successful business is a question of becoming more efficient and more effective. It’s a … Read more
Even though we live in a world that increasingly relies on digital documents, there’s still a massive demand for printed materials. Industry experts have made the surprising prediction that printed materials will gain relevance in the coming years as “virtual fatigue” sets in and people develop a renewed appreciation for print. It’s safe to say … Read more
The world has become a different place since the advent of digital marketing and social media. In many ways, the tools and techniques businesses use to promote their products and services have changed beyond recognition. In other ways, they haven’t really changed at all. Printed brochures are a good example. Despite the amount of marketing … Read more
Businesses have a lot to think about when it comes to getting ahead in the 21st century. Standing out from the competition is something that permeates just about every aspect of branding and marketing, and the landscape has changed considerably. Most of the things that are considered crucial to marketing today did not even exist … Read more