Even in the digital age, direct mail campaigns are still frequently (and successfully, in many cases) used to promote products/services and garner new client interest. So of the dozens of promotional mail that potential customers get each week, how do you plan to make yours stand out?
There are a number of ways to ensure that your flyer of postcard ends up in front of people’s eyes instead of in the rubbish bin. Read one for three ways to make your direct mail campaign stand out in the crowd and land you new customers.
Having the right mailing list
All of your beautifully printed pamphlets are going to end up right in the trash if they don’t end up in the right mailboxes. Having an accurate and specialized mailing list is an essential first step to making sure that you are targeting an audience who is likely to be interested in what you have to offer. Not sure where to start? A direct mail specialist will be able to help you narrow down your target demographic based on your current customers and market trends.
Excellent and eye-catching design
Visual appearance matters when it comes to making decisions about a product or service. Most potential customers will make a decision about whether or not they are interested in your product in the first few seconds of looking at your ad. For this reason, it’s imperative that your design is eye-catching, easily digestible, and has the right combination of images, information, and attention grabbing text. A flyer jam-packed with words isn’t likely to garner much interest — nor is one that is all fluff with no concrete details about the product being sold. The art of direct mailing is to strike balance between these elements in an appealing, efficient way.
Using an Experienced Direct Mailing Specialist
At the end of the day, your direct mail campaign will only be as effective as the person who executes it. Sure, you could try to do everything yourself, but most small business owners don’t have the expertise to analyze their target audience, access a viable mailing list, and design the perfect promotional materials. A poorly executed direct mail campaign is a waste of time and money. Instead of going the DIY-route, hire an expert who will be able to make smart choices about your campaign to ensure your efforts pay off.
Finding a Reputable Direct Mailing Specialist
Put some time into finding a reputable and experienced direct mailing specialist and your hard work will pay off. Your best bet here is to search online for specialists in your area. Take the time to read customer reviews in order to get a sense for trends in quality of product and customer satisfaction. When narrowing down your choices, don’t be afraid to call prospective candidates and ask what they plan to do to make your campaign stand out. If they can effectively sell their product, chances are they’ll be better at selling yours as well.