It only takes a few seconds to make a good first impression, and potential customers can either have a positive or negative reaction to the color scheme of your advertisement. It is always a good idea to use execution cues when designing your print ads because higher value colors elicit greater feelings of excitement and … Read more
Direct mailing is all about sending offers and promotions to your potential customers. This form of advertising is quite beneficial to businesses because it helps their potential and existing customers learn about new products and services. Furthermore, it is a cheap form of marketing, as you already have customers’ addresses and you do not have … Read more
The advancements in commercial and consumer technologies have granted most businesses a large customer base. Although there are several benefits associated with these advancements, they present several challenges to companies and organizations that lack the means and resources to meet the increasing demand. This makes it quite difficult for a business to remain competitive in … Read more
The increased potential of automation, new printing processes, and materials has facilitated the use of promotional products to provide more options for engagement. The biggest innovations are driven by the need to provide potential quality products and unique experience to customers. Many companies have gone beyond their products by taking a subtle approach to customizing … Read more
Business cards are still an essential business tool, and is something you ought to have if you are serious about your business. It is easy to pass them to your clients and prospects at every touchpoint instead of having to exchange contacts, which is seen as a bit informal. Although a business card is critical, … Read more
If you will be hosting a party any time soon, you will need some form of invitation. You might be thinking of sending out a digital text to your friends and family because it is easy, fast, and economical to do so. Nevertheless, the less complex it is for you to type that message and … Read more
Since we live in a cost-driven society, it might seem unnecessary for most businesses to spend more on what looks visually similar. In recent years, the success of any business depends on the extra efforts they put in their marketing strategies to make them competitive. If you want to retain more customers, you have to … Read more
It’s hard to imagine a business these days that has no need whatsoever for graphic design. Whether it’s a printed sign, a t-shirt, a web banner, or any of the other innumerable examples, graphic design is an important part of the global economy today. When something looks good – when it captures the essence of … Read more
By now, the digital revolution seems like old news. So much of what we do these days revolves around digital devices and digital information – we hardly give it a thought anymore. Wi-Fi is available on flights, buses, in cars, and in countless public places. Business and advertising efforts are heavily focused on digital activity, … Read more
When business and advertising began to go digital, a lot of people wondered if conferences and tradeshows would go the way of the dinosaur. What would be the purpose of traveling hundreds of miles, paying for travel expenses, and carving out time to attend these types of events? You would be able to livestream everything, … Read more