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Three Big Mistakes When Hiring a Direct Mail Professional

feature_Direct-Mail-MarketingBusinesses have a lot of things to consider these days. The advent of email and social media marketing has completely changed the way people think about growing their businesses and reaching an audience—but there are still many unanswered questions about these virtual mediums. You still need a dedicated expert in order to really understand best practices in the current market.

The same goes for direct mail marketing. This “old fashioned” way of marketing, involving paper and mailboxes, has not only remained relevant in recent years. It has become more relevant as businesses look for new, innovative ways to get their message across. But as more managers and professionals turn back to direct mail marketing as a viable marketing option, more common mistakes are made.

Naturally, you want the best possible results when you invest your resources in a direct mail marketing project. That’s why it’s a good idea to learn from the mistakes businesses commonly make when they search for a direct mail company to manage their project.

Mistake 1: Not Hiring a Versatile Company

A lot of businesses make the mistake of hiring a direct mail specialist that does not offer a range of services in order to complete the project at hand. A company may be able to complete your mailing, but do they offer graphic design and custom labeling services? Can they produce invitations, pamphlets, and even branded promotional items? Making sure your printed product or advertisement is exactly right is just as important as making sure it goes out to the right people.

Mistake 2: Not Checking Reviews

Direct mail is a widespread industry with a lot of different providers. Fortunately there are third party reviews out there to help you make the right decision. Who gets the job done quickly, effectively and according to client specifications? Who lags behind and finishes projects late—or doesn’t finish them at all? Look to third party reviews to give you this information.

Mistake 3: Not Doing Enough Research Up Front

Obviously, your business is on a schedule and you need to get things done. It’s tempting to simply contact the first direct mail specialist you come across and cross your fingers, hoping that everything will turn out alright. But you’ll have much better chances of a successful, professionally handled project if you put some time into the process. It’s a good idea to contact at least three direct mail specialists, ask detailed questions about the nature of your project, and compare both prices and the quality of the information you received.

How to Avoid These Common Mistakes

When it comes to finding a qualified direct mail professional to handle your marketing or promotional project, there are definitely a few common pitfalls. The best way to avoid these pitfalls, and come away with solid results for your business, is to research your options carefully and only work with a company who has the skills, equipment, qualifications, experience, and marketing ideas to give you a clear advantage over your competitors.

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