Blog

IMG_50141

How Often Do People Actually Read Direct Mail?

There’s a widespread belief that most people view direct mail as nothing more than “junk” mail. In some cases, of course, this is true. Campaigns are considered successful when a relatively small percentage of households engage with the mailing, and it’s assumed that many people will simply through it away. But how often do people […]

invitations

4 Printing Projects You Don’t Want to Try at Home

If you compare the average home printer of today to the best professional equipment that existed 20 or 30 years ago, the home printer would probably come out on top. The print quality is better than ever, and advanced capabilities like scanning and wireless printing are industry standards. Complete desktop printing packages are widely available […]

direct marketing1

What is the Future of Direct Mail Marketing?

If the past few decades have taught us anything, it’s that the future is unpredictable. No where is this more true than in business. The rapid pace of technology and communication has changed the way we do everything, including the way we market and promote our products to customers, the way we develop an audience, […]

compaign

How to Make Your Direct Mail Campaign Stand Out

Even in the digital age, direct mail campaigns are still frequently (and successfully, in many cases) used to promote products/services and garner new client interest. So of the dozens of promotional mail that potential customers get each week, how do you plan to make yours stand out? There are a number of ways to ensure […]

promotional items

5 Promotional Items to Consider for Your Company

So you want to get your company’s name out there in a way that people won’t soon forget? Consider getting some custom printed promotional items. Sure, coffee mugs and pens are classic staples that have lasting appeal, but today there are dozens of other things that professional printers can put your company’s name and logo […]