Direct Marketing

Direct mail entails a bespoke marketing idea where a letter or brochure is sent to existing or prospective clients. This entails physical mail, which is in stark contrast to digital marketing where everything is done virtually.

This has made it quite easy for many businesses to forget or negate the essence of direct mail as a useful tool in marketing. Many people are therefore very skeptical about its efficacy and are hesitant to incorporate it into their marketing strategy as it is deemed ancient and outdated.

A well-managed mailing list can be a powerful marketing tool, providing a direct link between you and your customers or clients. However, if it is not managed properly, it can quickly become a burden. Are you using your mailing list to its full potential? If not, you could be missing many valuable opportunities. This article … Read more

Charity organizations always collect mail addresses to target possible donors and subscribers to their charitable works and projects. Direct mail presents them with a perfect opportunity to tell their target audience what they have managed to do and what they intend to continue doing in their community. They then go ahead to ask them to … Read more

This is quite good compared to other marketing methods like email and social media where messages remain unopened and are seen as spam. For direct mails, your message has to be seen and touched before a customer makes a decision. Additionally, opening direct mails has no risk compared to emails, which could lead to hacking … Read more

Direct mail marketing has been with us for the longest time now. However, with the introduction of technology and internet, it has slowly lost touch with most people, as a form of marketing. However, a considerable number of people find opening of mails fun and amazing, hence a businesses, especially startups still use it to … Read more