Learning Center

Common Copy-Making Errors and How to Avoid Them

Even though we live in a world that increasingly relies on digital documents, there’s still a massive demand for printed materials. Industry experts have made the surprising prediction that printed materials will gain relevance in the coming years as “virtual fatigue” sets in and people develop a renewed appreciation for print. It’s safe to say … Read more

Designing a Brochure for Your Business? Avoid These Common Errors

The world has become a different place since the advent of digital marketing and social media. In many ways, the tools and techniques businesses use to promote their products and services have changed beyond recognition. In other ways, they haven’t really changed at all. Printed brochures are a good example. Despite the amount of marketing … Read more

Why Product Labels are Crucial to Your Brand

Businesses have a lot to think about when it comes to getting ahead in the 21st century. Standing out from the competition is something that permeates just about every aspect of branding and marketing, and the landscape has changed considerably. Most of the things that are considered crucial to marketing today did not even exist … Read more

RGB and CMYK: Do I Need to Know the Difference?

You’ve probably heard people talking about RGB and CMYK, and you probably figured it was information you’d never really need. On the other hand, you may have been asked to convert something from RGB to CMYK or vice versa, whether at work or for a friend. So what’s the difference, and why do you need … Read more

Why Do Some Direct Mail Campaigns Fail?

Despite the digital marketing renaissance of the 21st century (and all that comes with it), direct mail has remained relevant as a way to reach people. This comes as a surprise to many business experts, who thought that traditional ways of marketing would be completely overwhelmed by the digital side of things. It’s certainly true … Read more

Five Amazing Facts about Direct Mail

Some business managers have given up on direct mail. Their reasoning? “It’s just not relevant anymore. Digital marketing is where it’s at. E-mail is cheaper and more effective. Nobody reads paper mail anymore.” In fact, this reasoning isn’t as solid as you might think. It’s certainly true that marketing has been changed forever by the … Read more

How to Make Your Invitations Stand Out

If you’ve ever been in charge of planning a special event, you know what a challenge it can be. There are hundreds of details to cover, and dozens of services to choose from. Depending on the occasion, you might need to choose a venue, catering company, entertainers, place settings, flowers, transportation, photography, and the list … Read more