How Are Promotional Items Printed?

We’ve all seen countless promotional items that were custom printed with logos and other branding. In fact, these items are so prevalent that we often don’t think twice about them. One thing’s for sure: A favorite pen, or stress ball, or flash drive is something we use because it’s a high quality item, and it’s … Read more

3 Ways to Spruce Up Your Event Invitations

Special events are happening all the time – chances are, you have one or two of your own coming up in the next year. You might already be planning some aspects of your event, or you may simply have some ideas floating around in your head. Here’s an interesting question to ask: When does your … Read more

You Need Copies of a Document: Does it Make Sense to Outsource?

Everyone has a copy machine these days. The vast majority of at-home printers can do it all: Print, scan, copy, send documents through Bluetooth and Wi-Fi, and so forth. But there’s one frustrating aspect of the at-home print business that we all know about: Cartridges. Part of the reason why those machines are sold so … Read more

Direct Mailing Lists: Where Do They Come From?

By now, you’ve probably figured out that direct mail marketing isn’t going anywhere. The digital revolution changes a lot of things, and the way messaging and advertising are done will never be the same. But reaching customers in traditional, “non-digital” ways is still relevant. All you have to do is check your mailbox to know … Read more

5 Costly Printing Mistakes (and how to avoid them)

Even with the rise of cheap DIY printers and easily accessible print-on-demand stations, professional printing services remain strong and relevant in today’s business world. There are just some projects that are either too large or too important to be entrusted to home and retail printing stations. These are the projects where you need a professional … Read more

What Do Your Business Cards Say About You?

If you think about all the things professionals do to make an impression on colleagues, customers, and potential new clients, it really is mind-boggling. People go to great lengths to earn the confidence of others, whether it means working out regularly, investing in new business clothes, paying more attention to finer aspects of grooming, or … Read more

5 Printing Projects to Leave to the Pros

We live in the age of DIY, and it’s amazing how many things can be accomplished without the help of a professional. Printing is one of the best examples. You can get a very good printer/copier/scanner for less than $100 dollars today, and you can do a lot of things with it. But you can’t … Read more

How to Design a Successful Direct Mail Campaign

No matter what business you’re in, the metrics of success are ever changing. For example, Twitter didn’t exist twenty years ago. Now it’s an important aspect of business networking and communication. Online commerce has changed the way people do business in so many ways, and new technologies are constantly emerging. But there are some things … Read more

Should I Order Professional Invitations or Make Them Myself?

It’s springtime, and that means there are a lot of special events coming up. Graduation parties and open houses come to mind, but there are also plenty of weddings, birthday parties, corporate functions, and other special events. There may be a lot of different details to considering when planning your spring event, including things like … Read more