We live in the age of DIY. Our personal devices and computers are designed to make things easy, and if we need information on how to accomplish a task (whether digital or not), it’s only a click away. People are now able to accomplish everything from home improvement to new gourmet recipes under their own … Read more
You’ve probably heard people talking about RGB and CMYK, and you probably figured it was information you’d never really need. On the other hand, you may have been asked to convert something from RGB to CMYK or vice versa, whether at work or for a friend. So what’s the difference, and why do you need … Read more
Despite the digital marketing renaissance of the 21st century (and all that comes with it), direct mail has remained relevant as a way to reach people. This comes as a surprise to many business experts, who thought that traditional ways of marketing would be completely overwhelmed by the digital side of things. It’s certainly true … Read more
Some business managers have given up on direct mail. Their reasoning? “It’s just not relevant anymore. Digital marketing is where it’s at. E-mail is cheaper and more effective. Nobody reads paper mail anymore.” In fact, this reasoning isn’t as solid as you might think. It’s certainly true that marketing has been changed forever by the … Read more
If you’ve ever been in charge of planning a special event, you know what a challenge it can be. There are hundreds of details to cover, and dozens of services to choose from. Depending on the occasion, you might need to choose a venue, catering company, entertainers, place settings, flowers, transportation, photography, and the list … Read more
A marketing message that quietly blends into the crowd; when was the last time a business adopted this strategy? Probably never. Businesses want to stand out and make their message heard. Otherwise it’s just a waste of time and money. That goes for pretty much every type of marketing; and that’s why businesses work so … Read more
There’s nothing like a shortcut that helps you make an effective, meaningful decision for your business. Today more than ever, a timely piece of information is a huge advantage for businesses of all types and sizes. Why? Simply because there are so many decisions to make. There is so much information to process. So when … Read more
Businesses have a lot of things to consider these days. The advent of email and social media marketing has completely changed the way people think about growing their businesses and reaching an audience—but there are still many unanswered questions about these virtual mediums. You still need a dedicated expert in order to really understand best … Read more
Sending promotional materials to residential and commercial mailboxes used to be one of the most common, effective ways for businesses to reach an audience. You probably remember how full your mailbox used to be—and the amazing thing is, most people actually did look at the majority of material that came to their property. Before there … Read more
This new section of the Kintech website will provide visitors with valuable information about the questions asked most frequently about printing, mailing and marketing. If you have a question you would like us to address in our learning center, please contact us and let us know.
What does a Union Label mean? When you see a Union Label (Bug) on printed material, that means that it is being produced in a Union Shop by trained qualified employees that are being paid well and in a good working environment.
If your printing or mailing project requires a Union Bug, please let us know and we will add our “Bug” to your printed piece.
