Have you ever looked in your mailbox, found a piece of promotional or “direct” mail, and simply tossed it away without giving it another thought? Of course you have – most of us have probably done this in the recent past. There’s so much information coming at us all the time, especially through smart phones … Read more
Every business is doing everything it can to get an advantage in the marketplace. This is especially true in modern times, given the fierce nature of competition and the lightening-fast pace of change in various industries. The path to success looks different now than it did in previous decades. A lot of the common words … Read more
Graphic design is one of those things that came up relatively recently in the course of history — but in modern times, it’s a term that virtually everybody is familiar with. Business and companies in all corners of the world rely on graphic design to achieve various business goals, and countless design firms have arrived … Read more
Graphic design is one of those things that a lot of different businesses need, and a lot of different professionals can provide it. But the difference in quality can be astonishing. We see the results of graphic design all around us, every day of our lives — at bus stops, in newspapers, on billboards, and … Read more
There’s a widespread belief that most people view direct mail as nothing more than “junk” mail. In some cases, of course, this is true. Campaigns are considered successful when a relatively small percentage of households engage with the mailing, and it’s assumed that many people will simply through it away. But how often do people … Read more
If you compare the average home printer of today to the best professional equipment that existed 20 or 30 years ago, the home printer would probably come out on top. The print quality is better than ever, and advanced capabilities like scanning and wireless printing are industry standards. Complete desktop printing packages are widely available … Read more
If direct mail weren’t working at all, there wouldn’t be so many success stories. But the companies who are really succeeding today with direct mailings probably don’t want their competition to catch on. Direct mail is still a powerful opportunity to interact with the clients and customers you want and need to grow your business. … Read more
In the age of technology and social media that we live in today, many people see printed invitations as obsolete. They think that sending an email invitation or online event invitation will get the job done in the same way. This is technically the case, but the truth is that often times, people don’t even … Read more
If the past few decades have taught us anything, it’s that the future is unpredictable. No where is this more true than in business. The rapid pace of technology and communication has changed the way we do everything, including the way we market and promote our products to customers, the way we develop an audience, … Read more
Have you shopped online (or in the real world) for a printer lately? It’s surprising what you can get for the money these days. Not long ago, a sophisticated printer/scanner cost several hundred dollars, and you needed a whole table to put it on. These days, you can buy a good quality printer/copier/scanner for well … Read more
What does a Union Label mean? When you see a Union Label (Bug) on printed material, that means that it is being produced in a Union Shop by trained qualified employees that are being paid well and in a good working environment.
If your printing or mailing project requires a Union Bug, please let us know and we will add our “Bug” to your printed piece.
